Why is my boiler leaking & what should I do?

Too much pressure in a boiler simply means that there is too much water being used, which can result in leaks. This results in no water being able to leak out, but this of course is only temporary! When the heating is put back on again in the Autumn, the …

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A Mailing List

A mailing list is far more than a mere collection of names and addresses. It’s your media homing device, your lifeline to the people who can give you the boost your business needs. Having determined your target audience, you must amass a comprehensive list of key names from media …

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Finding the right Hull marketing company

Maybe you've tried Googling Hull Marketing agency or Marketing company near me in the hope that you'll find someone who is local and hopefully has a good reputation.

Your search shouldn't be just about choosing the best marketing agency in Hull, but to select the right one.

When its time …

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Emotions Of The Target Clients

Another effective branding strategy that you can adopt is to appeal to the emotional interests of the target clients. Not all customers are rational when it comes to buying different products. It is not surprising that one would prefer to pay hundreds of dollars to buy a particular product while …

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The True Problem That You're Solving

Lately, I’ve been hearing a lot of variations on the idea that “brand is the most important thing” or that “brand is all that really matters when you’re launching a business.” Obviously, as someone who runs a brand company, I’m not sad that people are starting to …

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Find your Purpose

The purpose-centric and purpose-driven vision makes the biggest impact. Unless a leader’s vision is solidly supported by values, no complex, profound or fancy vision will reach the minds and hearts of the team. Nor will it inspire action. It’s all about your ‘why,’ your greater purpose. This is …

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Network Effects

A network effect is a concept rooted in the intersection of economic theory and telecommunications, but I won’t take you too far down that road here. For now, think of network effects simply as powerful, virtuous cycles that offer major benefits to companies and users alike. Still with me …

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Starting Out as a Freelancer

In order to understand what is meant by freelancing it is useful to start by looking at how it differs from being employed. The largest single difference between employment and freelancing is accountability. As an employee you are accountable to your boss and the company. As a freelancer you are …

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Defining Ambition

It’s worth remembering the origin of the word ‘ambition’. It comes from the Latin noun ambitio, which derives from the verb ambulare – ‘to walk around’. ‘Ambitio’ was used to describe the walk taken around the public space where voters in elections would be gathered. It came to mean ‘ambition …

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Defining Your Business Purpose

There are many ways to climb a mountain. Setting a goal to reach the summit can inspire, but the destination alone won’t tell you which trail to take. Unfortunately, that’s exactly what happens too often in business. When only results are rewarded even the most talented may take …

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How to Fight Inflation

Since 1977, the Federal Reserve has operated under what is commonly referred to as a dual-mandate from Congress. The dual-mandate directs the Fed to pursue maximum employment and stable prices. Basically, Congress put the Fed in charge of jobs and inflation. Congress doesn’t tell the Federal Reserve how many …

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