The True Problem That You're Solving

Lately, I’ve been hearing a lot of variations on the idea that “brand is the most important thing” or that “brand is all that really matters when you’re launching a business.” Obviously, as someone who runs a brand company, I’m not sad that people are starting to …

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Find your Purpose

The purpose-centric and purpose-driven vision makes the biggest impact. Unless a leader’s vision is solidly supported by values, no complex, profound or fancy vision will reach the minds and hearts of the team. Nor will it inspire action. It’s all about your ‘why,’ your greater purpose. This is …

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Network Effects

A network effect is a concept rooted in the intersection of economic theory and telecommunications, but I won’t take you too far down that road here. For now, think of network effects simply as powerful, virtuous cycles that offer major benefits to companies and users alike. Still with me …

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Starting Out as a Freelancer

In order to understand what is meant by freelancing it is useful to start by looking at how it differs from being employed. The largest single difference between employment and freelancing is accountability. As an employee you are accountable to your boss and the company. As a freelancer you are …

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Defining Ambition

It’s worth remembering the origin of the word ‘ambition’. It comes from the Latin noun ambitio, which derives from the verb ambulare – ‘to walk around’. ‘Ambitio’ was used to describe the walk taken around the public space where voters in elections would be gathered. It came to mean ‘ambition …

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Defining Your Business Purpose

There are many ways to climb a mountain. Setting a goal to reach the summit can inspire, but the destination alone won’t tell you which trail to take. Unfortunately, that’s exactly what happens too often in business. When only results are rewarded even the most talented may take …

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How to Fight Inflation

Since 1977, the Federal Reserve has operated under what is commonly referred to as a dual-mandate from Congress. The dual-mandate directs the Fed to pursue maximum employment and stable prices. Basically, Congress put the Fed in charge of jobs and inflation. Congress doesn’t tell the Federal Reserve how many …

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