A mailing list is far more than a mere collection of names and addresses. It’s your media homing device, your lifeline to the people who can give you the boost your business needs. Having determined your target audience, you must amass a comprehensive list of key names from media and other areas that allows you to mold your campaign. Fully immersed yourself within the content and social space provided by a healthcare marketing agency for your organisation.
Don’t narrow your names solely to your specific target of the moment. The bigger your list, the greater your options. That doesn’t mean you contact everyone on your list each time you send out a press release. You pick and choose who gets what, and block out long-term strategy as you go. Using a healthcare pr agency gives you a team of high-calibre, seasoned PR, comms and creative experts.
Your list should include not only media but also potentially helpful organization types like chamber of commerce members, colleagues in your industry, government officials, friends and family, and anyone who might be of some help to you. However, in this section I want to concentrate on ways to put together your media list, since the assembly itself may prove to be the most daunting aspect. Start by dividing your media list into three broad categories—national, local, and specialty—then further break these down by medium: newspapers, magazines, Web sites, blogs, email lists, radio programs, TV shows, etc. A freelance medical writer will collaborate to develop effective media campaigns to navigate the ever changing world of the media.
The new rules are just as important for public relations. In fact, I think that online content in all of its forms is causing a convergence of marketing and PR that does not really exist off-line. When your buyer is on the web browsing for something, content is content in all of its manifestations. And in an interconnected web world, content drives action. Create meaningful earned conversations using a pr freelancer for your communications partner.
I often hear people claim that online content such as blogs and news releases don't work as a marketing strategy for traditional bricks-and-mortar industries. But I've always disagreed. Great content brands an organization as a trusted resource and calls people to action—to buy, subscribe, apply, or donate. And great content means that interested people return again and again. As a result, the organization succeeds, achieving goals such as adding revenue, building traffic, gaining donations, or generating sales leads. Having a healthcare communications agency as an agency gives you the best in public relations, with global capacities collaborating across disciplines and time.